Tag Archives: economic development

Get Ready for 2014

Review these important items and you will be ready for the new year:

  •  Refresh your list of available buildings and sites;
  • What’s your workforce profile? Study it and share with employers and prospects;
  • Who are you? As a community? Prepare a year in review including announcements in economic development, education, the arts and entertainment, community development, and infrastructure;
  • Prepare a list of projects for 2014;
  • Set benchmarking targets for jobs, site visits, expansions, investments, tax collections, and incentives.

Taking time to review these items will prepare you, your staff, and your board for a successful 2014.

What Site Selectors Like to See in Your Newsletters

I recently attended a session at the Louisiana Industrial Development Executives Association’s annual conference in which several site selectors collaboratively said what they like to see in newsletters.  To be frank, I was a little nervous about whether or not the newsletter I write for economic development clients could stand up to this instant test.  Included in the site selectors remarks about what’s important were:

  • Project announcements
  • Economic data that they can’t easily find; like labor, wages, education, and occupations
  • What your targets are.

This information should be wrapped around stories about who you are as a community, your supporting stakeholders, and results of your performance benchmarking.What a relief! My newsletters indeed do this and I lived to write another day.