I recently attended a session at the Louisiana Industrial Development Executives Association’s annual conference in which several site selectors collaboratively said what they like to see in newsletters. To be frank, I was a little nervous about whether or not the newsletter I write for economic development clients could stand up to this instant test. Included in the site selectors remarks about what’s important were:
- Project announcements
- Economic data that they can’t easily find; like labor, wages, education, and occupations
- What your targets are.
This information should be wrapped around stories about who you are as a community, your supporting stakeholders, and results of your performance benchmarking.What a relief! My newsletters indeed do this and I lived to write another day.